Executive management

Håkan Lundstedt

CEO CV

Håkan Lundstedt

CEO and board member since 2015.

Born: 1966

Education: Marketing studies, IHM Business School, Sweden.

Work experience: Previously CEO at Mekonomen Group AB, Lantmännen AXA and chairman of Hugo Hendén AB.

Other key assignments: Board member of Rizzo International AB, Rizzo Group AB, and Clas Ohlson AB.

Holding: –

Martin Daniels

Chief Innovation Officer CV

Martin Daniels

Chief Innovation Officer since 2017 (employed since 2014).

Born: 1980

Education: M.Sc. in Information Technology, KTH Royal Institute of Technology, Sweden. M.Sc. in Economics and Business Administration, Stockholm School of Economics, Sweden.

Work experience: Principal at Boston Consulting Group in New York and Stockholm.

Holding: –

Krister Duwe

Managing Director Sweden CV

Krister Duwe

Managing Director Sweden since 2016.

Born: 1969

Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.

Work experience: Managing Director at MECA Sweden AB and BilXtra Sweden AB.

Holding: –

Heba El Sheemy

Chief Information Officer CV

Heba El Sheemy

Chief Information Officer since 2017.

Born: 1967

Education: M.Sc. in Mathematical and Computer Science, Umeå University, Sweden.

Work experience: CIO at Dagens Nyheter and Managing Director at eHIVE Stockholm AB.

Other key assignments: Board member of Heba Management Consulting.

Holding: –

Jimmy Engström

Chief Digital Officer CV

Jimmy Engström

Chief Digital Officer since 2020 (employed since 2015).

Born: 1984

Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.

Work experience: Project Manager at OPX Partners and Consultant at Boston Consulting Group.

Holding: –

Jenny Fridh

Chief Communications and Sustainability Officer CV

Jenny Fridh

Chief Communications and Sustainability Officer since 2019.

Born: 1972

Education: BA. Linköping University, Sweden.

Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).

Holding: –

Michael Grimborg

Chief Marketing Officer CV

Michael Grimborg

Chief Marketing Officer since 2015.

Born: 1960

Education: Economics studies, Frans Schartau Business Institute.

Work experience: Board member of RAG Real Agency Group AB, Pharem Biotech AB, and Plegium AB, Sales Director at Bonnier Broadcasting.

Other key assignments: Board member of Interactive Advertising Bureau Sverige, Destination Järvsö AB, and Rizzo AB.

Holding: –

Trond Gudbrandsen

Managing Director Norway CV

Trond Gudbrandsen

Managing Director Norway since 2017 (employed since 2012).

Born: 1971

Education: M.Sc. in Business and Economics, M.Sc. in Management, BI Norwegian Business School, Norway.

Work experience: Head of Brand, Creative, Content & Media at Synsam Group Norway and Marketing & Category Director at Synsam Group Norway.

Holding: –

Andreas Sjöharald

Chief Commercial Officer CV

Andreas Sjöharald

Chief Commercial Officer since 2020 (employed since 2015).

Born: 1987

Education: M.Sc. in Business and Economics, Linköping University, Sweden. M.Sc. in Business and Economics, Michael G. Foster School of Business, USA.

Work experience: Project Manager at OPX Partners and Consultant at Boston Consulting Group.

Holding: –

Per Hedblom

Chief Financial Officer CV

Per Hedblom

Chief Financial Officer since 2017.

Born: 1967

Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.

Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.

Holding: –

Ingrid Holm

Head of Marketing of Synsam in Norway CV

Ingrid Holm

Head of Marketing of Synsam in Norway since 2017.

Born: 1986

Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.

Work experience: Digital Marketing Manager at Varier Furniture AS.

Holding: –

Tina Høyer Gaardsholt

Managing Director Denmark CV

Tina Høyer Gaardsholt

Managing Director Denmark since 2017.

Born: 1977

Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.

Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.

Holding: –

Marina Kereklidou

Creative Director CV

Marina Kereklidou

Creative Director since 2017 (employed since 2016).

Born: 1970

Education: BA. Beckmans College of Design, Sweden.

Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.

Holding: –

Jesper Koefoed

Procurement Director CV

Jesper Koefoed

Procurement Director since 2010.

Born: 1968

Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.

Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.

Holding: –

Malcolm Lidbeck

Chief Business Officer CV

Malcolm Lidbeck

Chief Business Officer since 2017 (employed since 2015).

Born: 1963

Education: LL. M. Stockholm University, Sweden.

Work experience: Attorney-at-law at Mannheimer Swartling, CEO at J Lindeberg, Chairman of the ACNE Group and board member of Filippa K Group AB.

Holding: –

Vesa Mars

Managing Director Finland CV

Vesa Mars

Managing Director Finland since 2012.

Born: 1961

Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland.

Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).

Holding: –

Henrik Persson

Deputy CEO CV

Henrik Persson

Deputy CEO since 2017 (employed since 2010).

Born: 1971

Education: Studies in economics, Blekinge Institute of Technology, Sweden.

Work experience: Previously CEO at Synsam Sweden, COO and acting CEO at Åhléns.

Holding: –

Olav Torgersen

Chief Optical Officer CV

Olav Torgersen

Chief Optical Officer since 2018 (employed since 2011).

Born: 1972

Education: BS. in Optometry, University of South-Eastern Norway, Norway.

Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.

Holding: –

Susanne Westford

HR & People Director CV

Susanne Westford

HR & People Director since 2017 (employed since 2015).

Born: 1972

Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.

Work experience: Nordic Marketing & Communication Director at Th1ing Group based in London.

Holding: –