Executive management
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Håkan Lundstedt
CEO/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F10%2FHakan_Lundstedt_SynsamGroup_2020_Foto_FeliciaYllenius-2.jpg)
Håkan Lundstedt
CEO and board member since 2015.
Born: 1966
Education: Marketing studies, IHM Business School, Sweden.
Work experience: Previously President and CEO of Mekonomen Group AB and CEO of Lantmännen AXA.
Other key assignments: Board member of Clas Ohlson AB.
Shareholding: Holds 1,599,349 shares.
Born: 1966
Education: Marketing studies, IHM Business School, Sweden.
Work experience: Previously President and CEO of Mekonomen Group AB and CEO of Lantmännen AXA.
Other key assignments: Board member of Clas Ohlson AB.
Shareholding: Holds 1,599,349 shares.
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Martin Daniels
Deputy CEO & Chief Innovation Officer Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FMartin-Daniels22.png)
Martin Daniels
Chief Innovation Officer since 2017 (employed since 2014).
Born: 1980
Education: M.Sc. in Information Technology, KTH Royal Institute of Technology, Sweden. M.Sc. in Economics and Business Administration, Stockholm School of Economics, Sweden.
Work experience: Principal at Boston Consulting Group in New York and Stockholm.
Shareholding: Holds 324,258 shares.
Born: 1980
Education: M.Sc. in Information Technology, KTH Royal Institute of Technology, Sweden. M.Sc. in Economics and Business Administration, Stockholm School of Economics, Sweden.
Work experience: Principal at Boston Consulting Group in New York and Stockholm.
Shareholding: Holds 324,258 shares.
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Krister Duwe
Chief Operating Officer Synsam Group and Managing Director Sweden/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FKrister-Duwe2.png)
Krister Duwe
Managing Director Sweden since 2016.
Born: 1969
Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.
Work experience: Managing Director at MECA Sweden AB and BilXtra Sweden AB.
Shareholding: Holds 446,001 shares.
Born: 1969
Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.
Work experience: Managing Director at MECA Sweden AB and BilXtra Sweden AB.
Shareholding: Holds 446,001 shares.
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Hanna Ekstrand
Managing Director Recycling Outlet Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2022%2F02%2FAY4A8919-Hanna_portratt-1_min.jpg)
Hanna Ekstrand
Managing Director Recycling Outlet Synsam Group since 2021 (employed since 2018).
Born: 1982
Education:
M.Sc. i Business and Economics, Linköpings University, Sweden. IHM Business School, Sweden.
Work experience:
Head of Sales B2B på Synsam Sweden.
Chief Marketing Officer at Mekonomen Group. Board Member Telge Tillväxt.
Shareholding:
Holds 78,952 shares directly or indirectly through closely related parties (of which 56,431 shares refer to own shareholding, and 22,521 shares refer to holding of closely related natural person).
Born: 1982
Education:
M.Sc. i Business and Economics, Linköpings University, Sweden. IHM Business School, Sweden.
Work experience:
Head of Sales B2B på Synsam Sweden.
Chief Marketing Officer at Mekonomen Group. Board Member Telge Tillväxt.
Shareholding:
Holds 78,952 shares directly or indirectly through closely related parties (of which 56,431 shares refer to own shareholding, and 22,521 shares refer to holding of closely related natural person).
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Jimmy Engström
Chief Commercial Officer Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FJimmy-Engstro%CC%88m2.png)
Jimmy Engström
Chief Commercial Officer Synsam Group since 2022
(employed since 2015).
Born: 1984
Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.
Work experience: Project Manager at OPX Partners and Consultant at Boston Consulting Group.
Shareholding: Holds 127,031 shares.
(employed since 2015).
Born: 1984
Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.
Work experience: Project Manager at OPX Partners and Consultant at Boston Consulting Group.
Shareholding: Holds 127,031 shares.
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Jenny Fridh
Chief Communications and Sustainability Officer Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F09%2FJenny_Fridh_SynsamGroup-3.jpg)
Jenny Fridh
Chief Communications and Sustainability Officer since 2019.
Born: 1972
Education: BA. Linköping University, Sweden.
Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).
Shareholding: Holds 4,693 shares directly or indirectly through closely related parties (of which 4,573 shares refer to own shareholding, and 120 shares refer to holding of closely related natural person).
Born: 1972
Education: BA. Linköping University, Sweden.
Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).
Shareholding: Holds 4,693 shares directly or indirectly through closely related parties (of which 4,573 shares refer to own shareholding, and 120 shares refer to holding of closely related natural person).
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Per Hedblom
Chief Financial Officer Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F10%2FPer_Hedblom_2021.jpg)
Per Hedblom
Chief Financial Officer since 2017.
Born: 1967
Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.
Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.
Shareholding: Holds 37,901 shares.
Born: 1967
Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.
Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.
Shareholding: Holds 37,901 shares.
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Ingrid Holm
Head of Marketing, People & HR Norway & Education Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FIngrid-Holm2.png)
Ingrid Holm
Head of Marketing of Synsam in Norway since 2017.
Born: 1986
Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.
Work experience: Digital Marketing Manager at Varier Furniture AS.
Shareholding: Holds 30,630 shares.
Born: 1986
Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.
Work experience: Digital Marketing Manager at Varier Furniture AS.
Shareholding: Holds 30,630 shares.
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Tina Høyer Gaardsholt
Managing Director Denmark/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FTina-H.-Gaardsholt2.png)
Tina Høyer Gaardsholt
Managing Director Denmark since 2017.
Born: 1977
Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.
Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.
Shareholding: Holds 46,273 shares.
Born: 1977
Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.
Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.
Shareholding: Holds 46,273 shares.
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Marina Kereklidou
Creative Director Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FMarina-Kereklidou2.png)
Marina Kereklidou
Creative Director since 2017 (employed since 2016).
Born: 1970
Education: BA. Beckmans College of Design, Sweden.
Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.
Shareholding: Holds 124,531 shares.
Born: 1970
Education: BA. Beckmans College of Design, Sweden.
Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.
Shareholding: Holds 124,531 shares.
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Jesper Koefoed
Procurement Director Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FJesper-Kofoed2.png)
Jesper Koefoed
Procurement Director since 2010.
Born: 1968
Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.
Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.
Shareholding: Holds 130,757 shares directly or indirectly through closely related parties (of which 87,171 shares refer to own shareholding, and 43,586 shares refer to holding of closely related natural person).
Born: 1968
Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.
Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.
Shareholding: Holds 130,757 shares directly or indirectly through closely related parties (of which 87,171 shares refer to own shareholding, and 43,586 shares refer to holding of closely related natural person).
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Vesa Mars
Managing Director Finland/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FVesa-Mars2.png)
Vesa Mars
Managing Director Finland since 2012.
Born: 1961
Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland.
Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).
Shareholding: Holds 228,154 shares.
Born: 1961
Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland.
Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).
Shareholding: Holds 228,154 shares.
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Olav Torgersen
Chief Optical Officer Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FOlav-Torgersen2.png)
Olav Torgersen
Chief Optical Officer since 2018 (employed since 2011).
Born: 1972
Education: BS. in Optometry, University of South-Eastern Norway, Norway.
Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.
Shareholding: Holds 12,454 shares.
Born: 1972
Education: BS. in Optometry, University of South-Eastern Norway, Norway.
Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.
Shareholding: Holds 12,454 shares.
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Susanne Westford
Chief Marketing and People & HR Officer Synsam Group/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FSusanne-Westford2.png)
Susanne Westford
Chief Marketing and People & HR Officer Synsam Group, since 2023
(employed since 2015).
Born: 1972
Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.
Work experience: Nordic Marketing & Communication Director at Th1ing Group based in London.
Shareholding: Holds 152,696 shares.
(employed since 2015).
Born: 1972
Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.
Work experience: Nordic Marketing & Communication Director at Th1ing Group based in London.
Shareholding: Holds 152,696 shares.