Executive management

Håkan Lundstedt

CEO CV

Håkan Lundstedt

CEO and board member since 2015.

Born: 1966

Education: Marketing studies, IHM Business School, Sweden.

Work experience: Previously CEO at Mekonomen Group AB, Lantmännen AXA and chairman of Hugo Hendén AB.

Other key assignments: Board member of Rizzo International AB, Rizzo Group AB, and Clas Ohlson AB.

Shareholding: Holds 1,548,343 shares.

Martin Daniels

Deputy CEO & Chief Innovation Officer Synsam Group CV

Martin Daniels

Chief Innovation Officer since 2017 (employed since 2014).

Born: 1980

Education: M.Sc. in Information Technology, KTH Royal Institute of Technology, Sweden. M.Sc. in Economics and Business Administration, Stockholm School of Economics, Sweden.

Work experience: Principal at Boston Consulting Group in New York and Stockholm.

Shareholding: Holds 321,258 shares.

Krister Duwe

Chief Operating Officer Synsam Group and Managing Director Sweden CV

Krister Duwe

Managing Director Sweden since 2016.

Born: 1969

Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.

Work experience: Managing Director at MECA Sweden AB and BilXtra Sweden AB.

Shareholding: Holds 442,201 shares.

Hanna Ekstrand

Managing Director Recycling Outlet Synsam Group CV

Hanna Ekstrand

Managing Director Recycling Outlet Synsam Group since 2021 (employed since 2018).

Born: 1982

Education:
M.Sc. i Business and Economics, Linköpings University, Sweden. IHM Business School, Sweden.

Work experience:
Head of Sales B2B på Synsam Sweden.
Chief Marketing Officer at Mekonomen Group. Board Member Telge Tillväxt.

Shareholding:
Holds 77 252 shares directly or indirectly through closely related parties (of which 54 731 shares refer to own shareholding, and 22 521 shares refer to holding of closely related natural person).

Jimmy Engström

Chief Digital Officer Synsam Group CV

Jimmy Engström

Chief Digital Officer since 2020 (employed since 2015).

Born: 1984

Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.

Work experience: Project Manager at OPX Partners and Consultant at Boston Consulting Group.

Shareholding: Holds 124,531 shares.

Jenny Fridh

Chief Communications and Sustainability Officer Synsam Group CV

Jenny Fridh

Chief Communications and Sustainability Officer since 2019.

Born: 1972

Education: BA. Linköping University, Sweden.

Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).

Shareholding: Holds 4,693 shares directly or indirectly through closely related parties (of which 4,573 shares refer to own shareholding, and 120 shares refer to holding of closely related natural person).

Michael Grimborg

Chief Marketing Officer Synsam Group CV

Michael Grimborg

Chief Marketing Officer since 2015.

Born: 1960

Education: Economics studies, Frans Schartau Business Institute.

Work experience: Board member of RAG Real Agency Group AB, Pharem Biotech AB, and Plegium AB, Sales Director at Bonnier Broadcasting.

Other key assignments: Board member of Interactive Advertising Bureau Sverige, Destination Järvsö AB, and Rizzo AB.

Shareholding: Holds 310,006 shares.

Per Hedblom

Chief Financial Officer Synsam Group CV

Per Hedblom

Chief Financial Officer since 2017.

Born: 1967

Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.

Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.

Shareholding: Holds 21,976 shares.

Ingrid Holm

Head of Marketing, People & HR Norway & Education Synsam Group CV

Ingrid Holm

Head of Marketing of Synsam in Norway since 2017.

Born: 1986

Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.

Work experience: Digital Marketing Manager at Varier Furniture AS.

Shareholding: Holds 29,301 shares.

Tina Høyer Gaardsholt

Managing Director Denmark CV

Tina Høyer Gaardsholt

Managing Director Denmark since 2017.

Born: 1977

Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.

Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.

Shareholding: Holds 43,289 shares.

Marina Kereklidou

Creative Director Synsam Group CV

Marina Kereklidou

Creative Director since 2017 (employed since 2016).

Born: 1970

Education: BA. Beckmans College of Design, Sweden.

Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.

Shareholding: Holds 124,531 shares.

Jesper Koefoed

Procurement Director Synsam Group CV

Jesper Koefoed

Procurement Director since 2010.

Born: 1968

Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.

Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.

Shareholding: Holds 130,757 shares directly or indirectly through closely related parties (of which 87,171 shares refer to own shareholding, and 43,586 shares refer to holding of closely related natural person).

Malcolm Lidbeck

Chief Business Officer Synsam Group CV

Malcolm Lidbeck

Chief Business Officer since 2017 (employed since 2015).

Born: 1963

Education: LL. M. Stockholm University, Sweden.

Work experience: Attorney-at-law at Mannheimer Swartling, CEO at J Lindeberg, Chairman of the ACNE Group and board member of Filippa K Group AB.

Shareholding: Holds 186,796 shares.

Vesa Mars

Managing Director Finland CV

Vesa Mars

Managing Director Finland since 2012.

Born: 1961

Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland.

Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).

Shareholding: Holds 221,154 shares.

Henrik Persson

Deputy CEO Synsam Group CV

Henrik Persson

Deputy CEO since 2017 (employed since 2010).

Born: 1971

Education: Studies in economics, Blekinge Institute of Technology, Sweden.

Work experience: Previously CEO at Synsam Sweden, COO and acting CEO at Åhléns.

Shareholding: Holds 786,913 shares.

Olav Torgersen

Chief Opticial Officer Synsam Group CV

Olav Torgersen

Chief Optical Officer since 2018 (employed since 2011).

Born: 1972

Education: BS. in Optometry, University of South-Eastern Norway, Norway.

Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.

Shareholding: Holds 12,454 shares.

Susanne Westford

HR & People Director Synsam Group CV

Susanne Westford

HR & People Director since 2017 (employed since 2015).

Born: 1972

Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.

Work experience: Nordic Marketing & Communication Director at Th1ing Group based in London.

Shareholding: Holds 151,196 shares.