Executive management

President and CEO and member of the Board of Synsam Group since 2015.

Born: 1966

Education: Marketing studies, IHM Business School, Sweden.

Work experience: Previously President and CEO of Mekonomen Group and CEO of Lantmännen AXA.

Other key assignments: Chairman of XXL ASA. Board member of Clas Ohlson AB.

Shareholding: Holds 1,644,443 shares.

Managing Director Sweden since 2016 and COO of Synsam Group since 2022.

Born: 1969

Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.

Work experience: CEO of Mekonomen Sverige, AB,Managing Director at MECA Sweden AB and BilXtra Sweden AB.

Shareholding: Holds 447,801 shares.

Managing Director Synsam Outlet Synsam Group since 2021 (employed since 2018).

Born: 1982

Education:
M.Sc. i Business and Economics, Linköpings University, Sweden. IHM Business School, Sweden.

Work experience:
Head of Sales B2B på Synsam Sweden.
Chief Marketing Officer at Mekonomen Group. Board Member Telge Tillväxt.

Shareholding:
Holds 78,952 shares directly or indirectly through closely related parties (of which 56,431 shares refer to own shareholding, and 22,521 shares refer to holding of closely related natural person).

Chief Commercial Officer Synsam Group since 2022
(employed since 2015).

Born: 1984

Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.

Work experience: Manager at OPX Partners and Consultant at Boston Consulting Group.

Shareholding: Holds 127,031 shares.

Chief Communications and Sustainability Officer since 2019.

Born: 1972

Education: BA. Linköping University, Sweden.

Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).

Shareholding: Holds 4,693 shares directly or indirectly through closely related parties (of which 4,573 shares refer to own shareholding, and 120 shares refer to holding of closely related natural person).

Chief Financial Officer since 2017.

Born: 1967

Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.

Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.

Shareholding: Holds 37,901 shares.

Managing Director in Norway since 2023.

Born: 1986

Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.

Work experience: Digital Marketing Manager at Varier Furniture AS.

Shareholding: Holds 30,630 shares.

Managing Director Denmark since 2017.

Born: 1977

Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.

Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.

Shareholding: Holds 46,273 shares.

Creative Director since 2017 (employed since 2016).

Born: 1970

Education: BA. Beckmans College of Design, Sweden.

Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.

Shareholding: Holds 124,531 shares.

Procurement Director since 2010.

Born: 1968

Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.

Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.

Shareholding: Holds 130,757 shares directly or indirectly through closely related parties (of which 87,171 shares refer to own shareholding, and 43,586 shares refer to holding of closely related natural person).

Managing Director Finland since 2012.

Born: 1961

Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland. Managing Director for Digi TV Plus, Managing Director for A-Lehdet Oy, Country Manager for Telia Finland.

Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).

Shareholding: Holds 228,154 shares.

Chief Optical Officer since 2018 (employed since 2011).

Born: 1972

Education: BS. in Optometry, University of South-Eastern Norway, Norway.

Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.

Shareholding: Holds 12,454 shares.

Chief Marketing and People & HR Officer Synsam Group, since 2023
(employed since 2015).

Born: 1972

Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.

Work experience: Nordic Marketing & Communication Director for Th1ing Group in London. Nordic Marketing & Communication Manager for Turner Broadcasting, Eurosport
(TF1) and Envirotainer (EMEA).

Shareholding: Holds 152,696 shares.