Executive management
![](https://images.ohmyhosting.se/6HaOBEkTBoCrDD84Dq_Hn_ogx0U=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F10%2FHakan_Lundstedt_SynsamGroup_2020_Foto_FeliciaYllenius-2.jpg)
Håkan Lundstedt
CEO![](https://images.ohmyhosting.se/mUWUDju73A3iVBzQYzORA6NmTNY=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F10%2FHakan_Lundstedt_SynsamGroup_2020_Foto_FeliciaYllenius-2.jpg)
Håkan Lundstedt
President and CEO and member of the Board of Synsam Group since 2015.
Born: 1966
Education: Marketing studies, IHM Business School, Sweden.
Work experience: Previously President and CEO of Mekonomen Group and CEO of Lantmännen AXA.
Other key assignments: Chairman of XXL ASA. Board member of Clas Ohlson AB.
Shareholding: Holds 1,663,509 shares.
Born: 1966
Education: Marketing studies, IHM Business School, Sweden.
Work experience: Previously President and CEO of Mekonomen Group and CEO of Lantmännen AXA.
Other key assignments: Chairman of XXL ASA. Board member of Clas Ohlson AB.
Shareholding: Holds 1,663,509 shares.
![](https://images.ohmyhosting.se/D4Ri72jS8lLkjuOhCm5k8B-xbQA=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FKrister-Duwe2.png)
Krister Duwe
Chief Operating Officer Synsam Group and Managing Director Sweden![](https://images.ohmyhosting.se/Ssq9b98FZGOxgEDvddXajwVj5GU=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FKrister-Duwe2.png)
Krister Duwe
Managing Director Sweden since 2016 and COO of Synsam Group since 2022.
Born: 1969
Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.
Work experience: CEO of Mekonomen Sverige, AB,Managing Director at MECA Sweden AB and BilXtra Sweden AB.
Shareholding: Holds 462,024 shares.
Born: 1969
Education: Executive Master in Strategy, M-gruppen. Management Strategy, Finance and Leadership at PEAK HSE. Executive Education, Helsinki, Shanghai and Amsterdam. Leadership training, MiL Institute, Lund, Sweden.
Work experience: CEO of Mekonomen Sverige, AB,Managing Director at MECA Sweden AB and BilXtra Sweden AB.
Shareholding: Holds 462,024 shares.
![](https://images.ohmyhosting.se/RZSde3Rz_DC00hkhwiFCKZ_hDwg=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2022%2F02%2FAY4A8919-Hanna_portratt-1_min.jpg)
Hanna Ekstrand
Managing Director Synsam Outlet Synsam Group![](https://images.ohmyhosting.se/ZNl_-2iuFWpEZJnR1XI7eOB5TrY=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2022%2F02%2FAY4A8919-Hanna_portratt-1_min.jpg)
Hanna Ekstrand
Managing Director Synsam Outlet Synsam Group since 2021 (employed since 2018).
Born: 1982
Education:
M.Sc. i Business and Economics, Linköpings University, Sweden. IHM Business School, Sweden.
Work experience:
Head of Sales B2B på Synsam Sweden.
Chief Marketing Officer at Mekonomen Group. Board Member Telge Tillväxt.
Shareholding:
Holds 81,813 shares directly or indirectly through closely related parties (of which 59,292 shares refer to own shareholding, and 22,521 shares refer to holding of closely related natural person).
Born: 1982
Education:
M.Sc. i Business and Economics, Linköpings University, Sweden. IHM Business School, Sweden.
Work experience:
Head of Sales B2B på Synsam Sweden.
Chief Marketing Officer at Mekonomen Group. Board Member Telge Tillväxt.
Shareholding:
Holds 81,813 shares directly or indirectly through closely related parties (of which 59,292 shares refer to own shareholding, and 22,521 shares refer to holding of closely related natural person).
![](https://images.ohmyhosting.se/MtbkKI9BK_DAZZSR8L4oRXGXPk4=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FJimmy-Engstro%CC%88m2.png)
Jimmy Engström
Chief Commercial Officer Synsam Group![](https://images.ohmyhosting.se/XjEZWU7sZpbBiGy8IypyZEcjw8A=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FJimmy-Engstro%CC%88m2.png)
Jimmy Engström
Chief Commercial Officer Synsam Group since 2022
(employed since 2015).
Born: 1984
Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.
Work experience: Manager at OPX Partners and Consultant at Boston Consulting Group.
Shareholding: Holds 143,040 shares.
(employed since 2015).
Born: 1984
Education: M.Sc. in Economics and Business, Stockholm School of Economics, Sweden.
Work experience: Manager at OPX Partners and Consultant at Boston Consulting Group.
Shareholding: Holds 143,040 shares.
![](https://images.ohmyhosting.se/3AFdZeusRmwUWIw_2Hz_3vpCoSk=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F09%2FJenny_Fridh_SynsamGroup-3.jpg)
Jenny Fridh
Chief Communications and Sustainability Officer Synsam Group![](https://images.ohmyhosting.se/AZn3TaI7bb4wYFvBPiN3fhDg0fU=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F09%2FJenny_Fridh_SynsamGroup-3.jpg)
Jenny Fridh
Chief Communications and Sustainability Officer since 2019.
Born: 1972
Education: BA. Linköping University, Sweden.
Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).
Shareholding: Holds 7,291 shares.
Born: 1972
Education: BA. Linköping University, Sweden.
Work experience: Group Director Communications and Sustainability at Scandi Standard AB (publ), Head of Communications at Kronfågel AB, and Scandi Standard AB (publ).
Shareholding: Holds 7,291 shares.
![](https://images.ohmyhosting.se/Prsj3k0aLP-BlFY0EmF_z4vB-TY=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F10%2FPer_Hedblom_2021.jpg)
Per Hedblom
Chief Financial Officer Synsam Group![](https://images.ohmyhosting.se/6o2ggHXHpjpCxTb5xpK9lqhET-s=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2021%2F10%2FPer_Hedblom_2021.jpg)
Per Hedblom
Chief Financial Officer since 2017.
Born: 1967
Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.
Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.
Shareholding: Holds 44,912 shares.
Born: 1967
Education: M.Sc. in Industrial Engineering and Management, Chalmers University of Technology, Sweden. MBA. INSEAD, France.
Work experience: CFO at Mekonomen AB, Partner at Centigo, Associate Director at Arkwright, Consultant at Accenture and Business Sweden.
Shareholding: Holds 44,912 shares.
![](https://images.ohmyhosting.se/l9D-FeOvtmNKBcqeRHvfCQLDmd4=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FIngrid-Holm2.png)
Ingrid Holm
Managing Director Norway![](https://images.ohmyhosting.se/hiH-F2Cj1spR8TNu5kVsffS3Dis=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FIngrid-Holm2.png)
Ingrid Holm
Managing Director in Norway since 2023.
Born: 1986
Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.
Work experience: Digital Marketing Manager at Varier Furniture AS.
Shareholding: Holds 32,166 shares.
Born: 1986
Education: MA. Goldsmiths College, University of London, England. BA. University of the Arts London, England.
Work experience: Digital Marketing Manager at Varier Furniture AS.
Shareholding: Holds 32,166 shares.
![](https://images.ohmyhosting.se/wiwm9IcLq23cXRY6orljM2Bmbkk=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FTina-H.-Gaardsholt2.png)
Tina Høyer Gaardsholt
Managing Director Denmark![](https://images.ohmyhosting.se/N4zAnfAFWVj7pqLh2q4j4URNHMo=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FTina-H.-Gaardsholt2.png)
Tina Høyer Gaardsholt
Managing Director Denmark since 2017.
Born: 1977
Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.
Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.
Shareholding: Holds 52,815 shares.
Born: 1977
Education: Studies in Economics, Niels Brock Copenhagen Business College, Denmark. Studies in Business Coaching, Acuity World, Denmark.
Work experience: Head of Sales Nordic at Bang & Olufsen A/S and Retail Director at Telia Denmark.
Shareholding: Holds 52,815 shares.
![](https://images.ohmyhosting.se/TbUS8aqLGv3KsRClxJhiJrF6UzI=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FMarina-Kereklidou2.png)
Marina Kereklidou
Creative Director Synsam Group![](https://images.ohmyhosting.se/l-Yjf0DREB_5L3tOrpoMklrhAcc=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FMarina-Kereklidou2.png)
Marina Kereklidou
Creative Director since 2017 (employed since 2016).
Born: 1970
Education: BA. Beckmans College of Design, Sweden.
Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.
Shareholding: Holds 127,678 shares.
Born: 1970
Education: BA. Beckmans College of Design, Sweden.
Work experience: Board member of Marina Kereklidou AB. Fashion stylist for 20 years. Creative Director and clothing designer for BUSNEL clothing brand from 2011 to 2015.
Shareholding: Holds 127,678 shares.
![](https://images.ohmyhosting.se/Rtf22JJIZi7vAhimETk_7ek4-iU=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FJesper-Kofoed2.png)
Jesper Koefoed
Procurement Director Synsam Group![](https://images.ohmyhosting.se/hknSisd7YsK6Mg7iS25w3cFbyF8=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FJesper-Kofoed2.png)
Jesper Koefoed
Procurement Director since 2010.
Born: 1968
Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.
Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.
Shareholding: Holds 138,427 shares directly or indirectly through closely related parties (of which 91,972 shares refer to own shareholding, and 46,455 shares refer to holding of closely related natural person).
Born: 1968
Education: Higher Commercial Examination (HHX), Lyngby Business School, Denmark. Mini MBA. Probana Business School, Denmark.
Work experience: CEO at Optical Fashion Group A/S, Vice President at Filtenborg and Product Manager at Profil Optik.
Shareholding: Holds 138,427 shares directly or indirectly through closely related parties (of which 91,972 shares refer to own shareholding, and 46,455 shares refer to holding of closely related natural person).
![](https://images.ohmyhosting.se/zgkuYGzhaZlNU_Q0fBI6u6ZnhBk=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FVesa-Mars2.png)
Vesa Mars
Managing Director Finland![](https://images.ohmyhosting.se/SW_4e0gtfmGvDEsiOCPVk8U0aPg=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FVesa-Mars2.png)
Vesa Mars
Managing Director Finland since 2012.
Born: 1961
Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland. Managing Director for Digi TV Plus, Managing Director for A-Lehdet Oy, Country Manager for Telia Finland.
Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).
Shareholding: Holds 233,115 shares.
Born: 1961
Education: M.Sc. in Economics and Marketing, Turku School of Economics and Business Administration, Finland. Managing Director for Digi TV Plus, Managing Director for A-Lehdet Oy, Country Manager for Telia Finland.
Work experience: Managing Director at SF Optical Holding Oy Ab (franchisee of Synsam Group in Finland).
Shareholding: Holds 233,115 shares.
![](https://images.ohmyhosting.se/dZ1IM8JnWLfm1X8pHkKSM29k1_s=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FOlav-Torgersen2.png)
Olav Torgersen
Chief Optical Officer Synsam Group![](https://images.ohmyhosting.se/Fb5GEHAx67KJnJXRj-1SYbn0XIs=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FOlav-Torgersen2.png)
Olav Torgersen
Chief Optical Officer since 2018 (employed since 2011).
Born: 1972
Education: BS. in Optometry, University of South-Eastern Norway, Norway.
Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.
Shareholding: Holds 15,095 shares.
Born: 1972
Education: BS. in Optometry, University of South-Eastern Norway, Norway.
Work experience: Store Manager at Synoptik, Head of Sales at Rodenstock Norway, Founder/owner of Synsrådgivning AS, optician at Krogh Optik.
Shareholding: Holds 15,095 shares.
![](https://images.ohmyhosting.se/_SCi2c5hfyVUYjtbRxktBpsW_ms=/148x148/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FSusanne-Westford2.png)
Susanne Westford
Chief Marketing and People & HR Officer Synsam Group![](https://images.ohmyhosting.se/1nV7vomJ8CkbQaJ0TMpiRDS3m68=/250x250/smart/filters:quality(85)/https%3A%2F%2Fwww.synsamgroup.com%2Fwp-content%2Fuploads%2F2019%2F05%2FSusanne-Westford2.png)
Susanne Westford
Chief Marketing and People & HR Officer Synsam Group, since 2023
(employed since 2015).
Born: 1972
Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.
Work experience: Nordic Marketing & Communication Director for Th1ing Group in London. Nordic Marketing & Communication Manager for Turner Broadcasting, Eurosport
(TF1) and Envirotainer (EMEA).
Shareholding: Holds 156,559 shares.
(employed since 2015).
Born: 1972
Education: B.Sc. in Marketing, Business and Economics, Uppsala University, Sweden. M.Sc. in Business Law, Lund University, Sweden.
Work experience: Nordic Marketing & Communication Director for Th1ing Group in London. Nordic Marketing & Communication Manager for Turner Broadcasting, Eurosport
(TF1) and Envirotainer (EMEA).
Shareholding: Holds 156,559 shares.