Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores. Synsam’s ambition is to continue to strengthen its industry-leading position through innovation and a clear sustainability perspective.
The Annual Report of Synsam AB (publ) for 2025 is now available on Synsam Group’s website: https://www.synsamgroup.com/en/investors/financial-reports/ The full report is primarily designed for reading on screens. There is a limited edition of printed copies which can be ordered via telephone +46 (0)8 619 28 60. For further information, please contact: Per Hedblom, CFO Synsam…
The shareholders in Synsam AB (publ), reg. no. 556946-3358, are hereby given notice to attend the annual general meeting to be held Wednesday, 22 April 2026 at 11:00 a.m. (CEST) at Synsam AB (publ)’s headquarters, Sankt Eriksgatan 60 in Stockholm, Sweden. Registration for the general meeting commences at 10:15 a.m. (CEST).
Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind™, a new eyewear brand designed and manufactured at the company’s Production and Innovation Center in Frösön, Jämtland. The launch is part of Synsam’s long-term strategy to gradually reshore production, increase control over the value chain, and build an even more resilient business model.
Synsam has high ambitions for its sustainability work, and in 2024 it continued its progress towards its vision of being the most sustainable lifestyle company in optical retail and eye health.
The Annual and Sustainability Report for 2025 was published on Thursday, March 26, 2026 at 11:00 CET.
Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. Synsam’s strategy centers on customer focus, affordability, and innovative store concepts.