Synsam Group’s Q1 report 2026
Improved profitability and cash flow in a challenging environment
The leading Nordic lifestyle company in optical retail and eye health
The share (SYNSAM)
Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores. Synsam’s ambition is to continue to strengthen its industry-leading position through innovation and a clear sustainability perspective.
Latest press releases
Synsam invites you to a video presentation of the Q1 report 2026 and a live Q&A session
Synsam AB (publ) will release its interim report for the first quarter of 2026 on Friday, May 8[th ]at 07.30. At the same time, the company will publish President and CEO Håkan Lundstedt’s comment, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.
Synsam launches exclusive partnership with world star Erling Haaland and enters the international market
Today, Synsam Group (Synsam) announces an exclusive and strategic partnership with one of the world’s most prominent football stars – Erling Haaland from Norway. It includes the launch of a unique collection of eyewear, sunglasses, and sports glasses with a focus on both performance and design, signed by Erling Haaland. Through this partnership, Synsam is also taking a step into the international market.
Synsam wants to help build a better future
Synsam has high ambitions for its sustainability work, and in 2025 it continued its progress towards its vision of being the most sustainable lifestyle company in optical retail and eye health.
Interim Report January-March 2026
The interim report for the first quarter of 2026 was published on Friday, May 8th at 07.30
Live Q&A in English: at 10:30 a.m. CEST the same day.
Q1 2026 – Presentation of results and Q&A
About Synsam
Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. Synsam’s strategy centers on customer focus, affordability, and innovative store concepts.