The share (SYNSAM)

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Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores. Synsam’s ambition is to continue to strengthen its industry-leading position through innovation and a clear sustainability perspective.

Latest press releases

Regulatory Press releases

Repurchase of shares in Synsam during February 9, 2026 – February 13, 2026 (week 7)

Synsam AB (publ) (LEI code: 5493000TMEGW9DHNOQ70) (“Synsam” or the “Company”) has during February 9, 2026, to February 13, 2026, repurchased in total 125,000 own shares (ISIN code: SE0016829709) as part of the share buy-back program initiated by the board of directors of Synsam in order to adjust the Company’s capital structure.

Non Regulatory Press releases

Synsam expands its investment to Swedish eyewear production – launches new brand Isak V

Synsam Group (Synsam) is launching the new eyewear brand Isak V™, designed and manufactured in Sweden at the Group’s Production and Innovation Center in Frösön, Jämtland. The launch marks a clear step in Synsam’s continued reshoring of production from Asia to Sweden and represents a long-term commitment to local manufacturing, Swedish design expertise and job creation.

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Synsam wants to help build a better future

Synsam has high ambitions for its sustainability work, and in 2024 it continued its progress towards its vision of being the most sustainable lifestyle company in optical retail and eye health.

Interim Report July-September 2025

The interim report for the third quarter 2025 was published on Tuesday, November 18th at 07:30.

Live Q&A in English: at 10:30 a.m. CET the same day

Q3 2025 – Presentation of results and Q&A


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About Synsam

Since its founding in 1968, Synsam has grown to become the Nordic region’s leading player in optical retail, eye fashion and eye health, with almost 600 stores in Sweden, Denmark, Norway, Finland, Iceland and the Faroe Islands. Synsam’s strategy centers on customer focus, affordability, and innovative store concepts.