Year-round shareholder discount

As a shareholder in Synsam, you receive…

Shareholder discount at Synsam in Sweden 

The shareholder discount applies to individuals who are direct shareholders in Synsam AB (publ) (“Synsam“) and own at least 200* shares in Synsam:

  • 20 % discount (applies to the entire store assortment, including subscriptions)

How do I use the shareholder discount?

Enter a Synsam store, the shareholder discount will be deducted at checkout (provided that the below conditions are met). The discount does not apply online, only in physical stores.


  • Only shareholders who are natural persons are entitled to the discount, it does not apply to companies, family, friends or other persons.
  • The discount can only be used on regular prices and cannot be combined with other offers.
  • Proof of shareholding of at least 200 shares in Synsam is required, by means of a printed bank statement from a financial institution or presentation of equivalent information digitally via a mobile phone, together with identification.
  • The shareholder discount does not apply to shares held/owned via endowment policy or pension deposit accounts.

Synsam reserves the right to adjust and/or change the terms and conditions of the shareholder discount from time to time without notice. Synsam has no responsibility and shall not be liable for any costs, taxes or other fees that may arise for the shareholder as a result of the use of the shareholder discount.

Do you have any questions?

For more information, please contact or contact us on +46 (0)8 400 50 450.

Head office Synsam Group
Synsam Group’s Head office
Sankt Eriksgatan 60
112 34 Stockholm
Org nr: 556768-7248


* The shares must be held in a VP account or an ISK/custody account.