Press releases

Non Regulatory Press releases

Synsam invites you to a video presentation of the Q1 report 2026 and a live Q&A session

Synsam AB (publ) will release its interim report for the first quarter of 2026 on Friday, May 8[th ]at 07.30. At the same time, the company will publish President and CEO Håkan Lundstedt’s comment, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.

Non Regulatory Press releases

Synsam launches exclusive partnership with world star Erling Haaland and enters the international market

Today, Synsam Group (Synsam) announces an exclusive and strategic partnership with one of the world’s most prominent football stars – Erling Haaland from Norway. It includes the launch of a unique collection of eyewear, sunglasses, and sports glasses with a focus on both performance and design, signed by Erling Haaland. Through this partnership, Synsam is also taking a step into the international market.

Non Regulatory Press releases

Synsam Group opens NK Eyewear & Optics in Gothenburg – a new destination for optics, fashion, and exclusive brands

Following the successful launch of the premium concept NK Eyewear & Optics at Nordiska Kompaniet in Stockholm, Synsam Group is now taking the next step. On April 23, the concept will also open at NK in Gothenburg – a destination where high-end fashion, clinical expertise, and a high level of fashion come together in a carefully crafted overall experience.

Non Regulatory Press releases

Synsam scales up its Swedish production – launches the brand Alicia Lind

Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind™, a new eyewear brand designed and manufactured at the company’s Production and Innovation Center in Frösön, Jämtland. The launch is part of Synsam’s long-term strategy to gradually reshore production, increase control over the value chain, and build an even more resilient business model.

Non Regulatory Press releases

Synsam scales up its Swedish production – launches the brand Alicia Lind

Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind™, a new eyewear brand designed and manufactured at the company’s Production and Innovation Center in Frösön, Jämtland. The launch is part of Synsam’s long-term strategy to gradually reshore production, increase control over the value chain, and build an even more resilient business model.

Non Regulatory Press releases

Synsam expands its investment to Swedish eyewear production – launches new brand Isak V

Synsam Group (Synsam) is launching the new eyewear brand Isak V™, designed and manufactured in Sweden at the Group’s Production and Innovation Center in Frösön, Jämtland. The launch marks a clear step in Synsam’s continued reshoring of production from Asia to Sweden and represents a long-term commitment to local manufacturing, Swedish design expertise and job creation.

Non Regulatory Press releases

Synsam invites you to a video presentation of the Year-end report 2025 and a live Q&A session

Synsam AB (publ) will release its Year-end report 2025 on Friday, February 20[ ]at 07.30. At the same time, the company will publish President and CEO Håkan Lundstedt’s comment, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.