Synsam scales up its Swedish production – launches the brand Alicia Lind
Synsam Group (Synsam) continues to strengthen its Swedish production through the launch of Alicia Lind™, a new eyewear brand designed and manufactured at the company’s Production and Innovation Center in Frösön, Jämtland. The launch is part of Synsam’s long-term strategy to gradually reshore production, increase control over the value chain, and build an even more resilient business model.