Press releases

Non Regulatory Press releases

Synsam Group expands its Smart Glasses Portfolio – launches connected AI Sports Glasses from Oakley™

Synsam Group is taking the next step in its Smart Glasses business area by launching two new models in the growing sports glasses category: Oakley Meta HSTN™ and Oakley Meta Vanguard™. The new models combine Oakley’s iconic sports design with Meta technology, offering athletes a completely new experience of functionality, performance, and AI connectivity.

Non Regulatory Press releases

Synsam invites you to a video presentation of the Q3 report 2025 and a live Q&A session

Synsam AB (publ) will release its interim report for the third quarter of 2025 on Tuesday, November 18[ ]at 07.30. At the same time, the company will publish an interview with President and CEO Håkan Lundstedt, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.

Non Regulatory Press releases

Synsam – Refinancing of loan facilities

Synsam has entered into binding agreements relating to five year loan facilities with the purpose of refinancing existing bank loans. These new loan facilities comprise multicurrency term loan facilities of SEK 2,500 million and a revolving loan facility of SEK 1,000 million. The banking group consists of Danske Bank, Nordea and Swedbank. The new agreements…

Non Regulatory Press releases

Synsam Group launches NK Eyewear & Optics – a new luxury destination for style, vision, and the world’s most exclusive brands

Today marks the introduction of a new premium concept within the Synsam Group’s brand portfolio with the opening of NK Eyewear & Optics at the iconic NK Department Store in Stockholm. This new concept operates as an independent unit within Synsam Group. By offering a unique combination of luxury brands, clinical expertise, and cutting-edge fashion, NK Eyewear & Optics positions itself as a new luxury destination in optical retail.

Non Regulatory Press releases

Synsam invites you to a video presentation of the Q1 report 2025 and a live Q&A session

Synsam AB (publ) will release its interim report for the first quarter 2025 on Friday, May 16[th] at 07.30. At the same time, the company will publish an interview with President and CEO Håkan Lundstedt, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.

Non Regulatory Press releases

Synsam Group’s E-commerce expands – inaugurates new e-commerce warehouse and workshop for secondhand frames

Synsam Group’s e-commerce continues to grow in response to increasing customer demand for vision correction. To accommodate rising volumes, Synsam Group is today inaugurating its new and expanded e-commerce warehouse in Spånga, north of Stockholm. The facility also houses Synsam’s workshop for secondhand frames, dedicated to its circular secondhand product range.

Non Regulatory Press releases

Synsam new partner to SSE’s Center for Retailing

Stockholm School of Economics (SSE) is pleased to welcome the optician group Synsam as a Retail Club Partner at the Center for Retailing. Synsam’s expertise in retail and innovation will bring valuable insights to both research and education at SSE’s Retail Management-program. 

Non Regulatory Press releases

Synsam Group Opens Denmark’s Largest Optical Store – Flagship Store Launches in the Heart of Copenhagen

On January 21, Synsam Group will inaugurate a flagship store in central Copenhagen. This store will be Denmark’s largest optical retail store, offering the widest selection of branded frames. Profil Optik by Synsam’s flagship store is one of the group’s most remarkable establishments and a destination for those seeking style, quality, and innovation in optics.

Non Regulatory Press releases

Synsam launches its premium sunglasses selection in the Stockmann department stores

In May 2024, Synsam will open new sunglasses sections in five of Stockmann’s department stores in Finland. The first opening takes place in one of Finland’s largest retail locations, Stockmann’s flagship department store in central Helsinki, which is specialized in sunglasses. Synsam will offer the internationally leading and largest brands, as well as Synsam’s in-house successes directly from Synsam’s factory in Frösön, Sweden.

Non Regulatory Press releases

Synsam invites you to a video presentation of the third quarter 2023 interim report and a live Q&A session

Synsam AB (publ) will release its third quarter 2023 interim report on Friday, November 17th at 07:30. At the same time, the company will publish a video presentation of the quarterly results with CEO Håkan Lundstedt and CFO Per Hedblom. At 09:00 the same day, you will have the opportunity to participate in a live…

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Q2 report 2023

Presentation in Swedish, with possibility to ask questions   Date and time: 22 August 2023, at 09.00 CEST. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference: https://financialhearings.com/event/46150 Presentation in English, with possibility to ask questions Date and time: 22 August 2023, at…

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Q1 report 2023

Presentation in Swedish, with possibility to ask questions Date and time: 16 May 2023, at 09.00 CEST. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference: https://financialhearings.com/event/46149 Presentation in English, with possibility to ask questions Date and time: 16 May 2023, at 10.30…

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Year-end report 2022

Presentation in Swedish, with possibility to ask questions Date and time: 22 February 2023, at 09.00 CET. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference:  https://financialhearings.com/event/43979 Presentation in English, with possibility to ask questions Date and time: 22 February 2023, at 10.30…

Non Regulatory Press releases

Invitation to Synsam Group’s Capital Markets Day

Synsam Group invites you to a capital markets day on 20 January 2023. Several members from executive management will participate and provide in-depth descriptions of prioritized strategic areas for Synsam Group. It will also be possible to ask questions.

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Q3 report 2022

Presentation in Swedish, with possibility to ask questions Date and time: 16 November 2022, at 09.00 CET. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference: https://financialhearings.com/event/43978 Presentation in English, with possibility to ask questions Date and time: 16 November 2022, at 10.30…

Non Regulatory Press releases

The grand opening of Synsam Group’s Production and Innovation Center in Östersund

Today, the grand opening of the Nordics’ first large-scale manufacturing industry for spectacle frames was held when Synsam Group’s new Production and Innovation Center on Frösön opened. The opening was officiated by CEO Håkan Lundstedt and was attended by HRH Prince Daniel, the Minister for Business, Industry, and Innovation Karl-Petter Thorwaldsson and the Governor of Jämtland County Marita Ljung.

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Q2 report 2022

Presentation in Swedish, with possibility to ask questions Date and time: 24 August 2022, at 09.00 CEST. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference: https://financialhearings.com/event/43977   Presentation in English, with possibility to ask questions Date and time: 24 August 2022, at…

Non Regulatory Press releases

Nils van der Poel develops new sports glasses for Synsam Group’s innovation initiative in Östersund

Nils van der Poel, the World Champion in skating, stunned the world by winning several Olympic gold medals and breaking world records at this year’s Olympic Winter Games. Shortly after, the 26-year-old surprised everyone by announcing that he will quit skating. Now, Nils is taking the next step. He will work as a business developer for Synsam Group, developing new sports glasses models for Made in Sweden –Synsam Group’s new innovation center, which will open in August on Frösön in Östersund.

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Q1 report 2022

Presentation in Swedish, with possibility to ask questions Date and time: 11 May 2022, at 09.00 CEST. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference: https://financialhearings.com/event/43976 Presentation in English, with possibility to ask questions Date and time: 11 May 2022, at 10.30…

Non Regulatory Press releases

The nomination committee for Synsam has been appointed

According to the principles for appointment of the nomination committee in Synsam AB (publ) (the “Company” or “Synsam“) for the 2022 annual general meeting, the nomination committee shall be composed of five members: one member appointed by each of the four largest shareholders or shareholder groups in terms of voting rights in the Company per…

Non Regulatory Press releases

Invitation to presentation of Synsam Group’s Year-end report 2021

Presentation in Swedish, with possibility to ask questions Date and time: 23 February 2022, at 09.00 CET. Place: Webcast with teleconference. Speakers: President and CEO Håkan Lundstedt and CFO Per Hedblom. Registration for participation in webcast with teleconference: https://financialhearings.com/event/43439 Presentation in English, with possibility to ask questions Date and time: 23 February 2022, at 10.30…

Non Regulatory Press releases

Ida Geiler appointed CEO of Synsam Group’s Production and Innovation Center in Östersund

The site for Synsam Group’s new Production and Innovation Center on Frösön outside Östersund will be completed during the spring of 2022. Ida Geiler, who is currently the project manager for Synsam Group’s relocation of the spectacle production from Asia to Sweden, has been appointed CEO of Synsam Group’s Production and Innovation Center. Ida will assume her position on 3 January 2022.

Non Regulatory Press releases

Offering price for Synsam’s initial public offering set at SEK 50 per share – trading on Nasdaq Stockholm commences tomorrow

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO, THE UNITED STATES OF AMERICA, AUSTRALIA, HONG KONG, CANADA, NEW ZEALAND, JAPAN, SWITZERLAND OR SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR WHERE OTHER RESTRICTIONS WOULD APPLY. PLEASE SEE “IMPORTANT INFORMATION” AT THE END OF THE PRESS RELEASE.

Non Regulatory Press releases

Synsam publishes prospectus and announces price range for its initial public offering and listing on Nasdaq Stockholm

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO, THE UNITED STATES OF AMERICA, AUSTRALIA, HONG KONG, CANADA, NEW ZEALAND, JAPAN, SWITZERLAND OR SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR WHERE OTHER RESTRICTIONS WOULD APPLY. PLEASE SEE “IMPORTANT INFORMATION” AT THE END OF THE PRESS RELEASE.

Non Regulatory Press releases

Synsam intends to list its shares on Nasdaq Stockholm

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO, THE UNITED STATES OF AMERICA, AUSTRALIA, HONG KONG, CANADA, NEW ZEALAND, JAPAN, SWITZERLAND OR SOUTH AFRICA OR ANY OTHER JURISDICTION IN WHICH THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL OR WHERE OTHER RESTRICTIONS WOULD APPLY. PLEASE SEE “IMPORTANT…

Non Regulatory Press releases

Swedish consumers rated Synsam the most sustainable brand in the optical retail sector for the third consecutive year

Synsam Group’s comprehensive improvements to benefit the environment and society have made an impression on Sweden’s consumers. In the annual Sustainable Brand Index Awards, where Swedish consumers share their opinions on the sustainability of different brands, Sweden’s leading optical retail and eye health chain remained the industry winner, climbing several places in the total ranking…

Non Regulatory Press releases

Synsam opens recycling and outlet store in Linköping

On 4 December, Synsam Group will open the Nordic region’s first recycling and outlet store for spectacles and sunglasses. The store will be located in Tornby shopping centre, just outside Linköping, and the investment is part of Synsam Group’s sustainability agenda for a more circular and sustainable business model.