Press releases

Non Regulatory Press releases

Synsam Group expands its Smart Glasses Portfolio – launches connected AI Sports Glasses from Oakley™

Synsam Group is taking the next step in its Smart Glasses business area by launching two new models in the growing sports glasses category: Oakley Meta HSTN™ and Oakley Meta Vanguard™. The new models combine Oakley’s iconic sports design with Meta technology, offering athletes a completely new experience of functionality, performance, and AI connectivity.

Non Regulatory Press releases

Synsam invites you to a video presentation of the Q3 report 2025 and a live Q&A session

Synsam AB (publ) will release its interim report for the third quarter of 2025 on Tuesday, November 18[ ]at 07.30. At the same time, the company will publish an interview with President and CEO Håkan Lundstedt, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.

Non Regulatory Press releases

Synsam – Refinancing of loan facilities

Synsam has entered into binding agreements relating to five year loan facilities with the purpose of refinancing existing bank loans. These new loan facilities comprise multicurrency term loan facilities of SEK 2,500 million and a revolving loan facility of SEK 1,000 million. The banking group consists of Danske Bank, Nordea and Swedbank. The new agreements…

Non Regulatory Press releases

Synsam Group launches NK Eyewear & Optics – a new luxury destination for style, vision, and the world’s most exclusive brands

Today marks the introduction of a new premium concept within the Synsam Group’s brand portfolio with the opening of NK Eyewear & Optics at the iconic NK Department Store in Stockholm. This new concept operates as an independent unit within Synsam Group. By offering a unique combination of luxury brands, clinical expertise, and cutting-edge fashion, NK Eyewear & Optics positions itself as a new luxury destination in optical retail.

Non Regulatory Press releases

Synsam invites you to a video presentation of the Q1 report 2025 and a live Q&A session

Synsam AB (publ) will release its interim report for the first quarter 2025 on Friday, May 16[th] at 07.30. At the same time, the company will publish an interview with President and CEO Håkan Lundstedt, together with a presentation of the results with CFO Per Hedblom. At 10.30 the same day, you will have the opportunity to participate in a live Q&A session, in English.

Non Regulatory Press releases

Synsam Group’s E-commerce expands – inaugurates new e-commerce warehouse and workshop for secondhand frames

Synsam Group’s e-commerce continues to grow in response to increasing customer demand for vision correction. To accommodate rising volumes, Synsam Group is today inaugurating its new and expanded e-commerce warehouse in Spånga, north of Stockholm. The facility also houses Synsam’s workshop for secondhand frames, dedicated to its circular secondhand product range.

Non Regulatory Press releases

Synsam new partner to SSE’s Center for Retailing

Stockholm School of Economics (SSE) is pleased to welcome the optician group Synsam as a Retail Club Partner at the Center for Retailing. Synsam’s expertise in retail and innovation will bring valuable insights to both research and education at SSE’s Retail Management-program. 

Non Regulatory Press releases

Synsam Group Opens Denmark’s Largest Optical Store – Flagship Store Launches in the Heart of Copenhagen

On January 21, Synsam Group will inaugurate a flagship store in central Copenhagen. This store will be Denmark’s largest optical retail store, offering the widest selection of branded frames. Profil Optik by Synsam’s flagship store is one of the group’s most remarkable establishments and a destination for those seeking style, quality, and innovation in optics.