Synsam invited institutional investors, analysts and financial media to Capital Markets Day on September 24, 2025.
During the Capital Markets Day, in-depth descriptions were provided of the Synsam Group’s prioritized strategic areas and the Group’s long-term strategy. In addition, updated financial targets were presented.

Speakers

Håkan Lundstedt
President & CEO Synsam Group

Krister Duwe
Chief Operating Officer Synsam Group & Managing Director Sweden

Hanna Ekstrand
Managing Director Synsam Outlet Synsam Group

Jimmy Engström Chief
Commercial Officer Synsam Group

Per Hedblom
Chief Financial Officer Synsam Group

Olav Torgersen
Chief Optical Officer Synsam Group

Ingrid Holm
Managing Director Norway

Vesa Mars
Managing Director Finland

Tina Høyer Gaardsholt
Managing Director Denmark

Oscar Rheborg
Chief Operational Performance, Synsam Group & Vice VD, Synsam Sweden

Linda Hammarström
Head of Operational Excellence & Continuous Improvement Synsam Group

Olle Söder
Managing Director Synsam Lifestyle

Malin Lundgren
Moderator